Mergui
Rebranding for the singer, dancer, model, fashion icon, and actor Mergui. The objective was to redefine the singer's image, embracing a portrayal that resonated with maturity, fearlessness, and defiance. His intention was to shift from juvenile pop music to a subtly refined sound, appealing to a wider, more mature audience. The rebranding effort aimed to showcase the singer in a cryptic, mysterious, and groundbreaking light, forsaking conventional elements associated with the pop genre.
2022
Branding

